Since the beginning of my work with the band Phantom High to manage their brand, I have designed a variety of other pieces to further boost their imagery outside of the logos, elements, and color palettes. Two of the main concerns that Phantom High brought to me in discussing their branding were merchandise and graphics to grow the band’s social media numbers, as well as grow the profit for the band.

Each single cover requires a fresh perspective. Because Phantom High’s music features genre-bending sounds, the covers must reflect each single’s mood. For example, the “Follows” cover drew from the imagery of the music video, centering on Peril and the mask, putting the band’s most unique feature front and center.

Merchandising Phantom High is an ongoing project. From a playful cat design to a simple logo shirt to vibrant posters, colors remain consistent and bright, creating visual interest against the black t-shirts, the most popular shirt color choice among metal music fans.